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Danubius Hotels asked us to redesign their robust website to create a state of the art user experience. The goal was no less than to compete with agents like Booking.com and increase conversions through the portal.travel tourism hotel chain booking website Responsive design
450+Responsive Screens Designed
136kPoint Increase in Alexa Rankings
Hotels nowdays are getting most of their traffic through 3rd party booking agent websites. While it’s easier than ever to book a room, hotel chains are paying a high price for this service.
Danubius shared it's research material with us including interviews and personas to build upon. The challenge was to syncronize customer insights with new business goals and long term corporation strategies.
How can we offer a more pleasant experience for thousands of travelers and compete with booking giants like booking.com?
Exalt created low-fidelity wireframes and validated them on stakeholder workshops on a weekly basis. We've based our concepts on previously gather visitor data, website analitics and heat maps. Through the redesign process we were able exclude obsolate pages and simplify information architecture.
Redesigning the website not only meant the look of buttons and headlines but also creating a new visual language for the brand.
We created a design system that makes interactions clear and also appeal to a broad range of customers.