Reimagining
Medical Supervision
for Expectant Mothers
Remote IoT Service A constant feedback on your fetus's vital signs can save lives. A quick reaction to any fluctuation can prevent adverse fetal outcomes.
In a joint effort with Autsoft and Genium we created a service that enables expectant mothers to monitor heart rates from the comfort of their own homes.
50+
User tests before release1200
Registrations
in the 1st week1
Year Intense Testing
Make healthcare
more accessible
Service Design for a Safer Expectancy Before the launch of BabyCTG, monitoring fetal heart rate was only possible at clinics. At-home scans were virtually impossible, so to make sure that their babies were healthy, mothers had to commute frequently between their homes and their doctors.
Until we joined in the battle to make health care more accessible.
With our product, mothers could send their measurements with one tap of a finger and get feedback within 2 hours at any given location, making expecting safer and more comfortable for everyone.
How can we create a more comfortable process for expectant mothers to monitor their baby's health?
Designing for Context
Creating flows for numerous user scenarios In an IoT service, endless variations are possible in any given scenario—
Depleted batteries, waiting for the doctor's feedback, sensor getting out of distance, Bluetooth acting weird, random offline calamities...
We had to explore each possibility and design a solution for every situation.
Deliverables
- Information Architecture Maps
- Wireframes
Designing a Friendly Brand
Tone of voiceBesides creating a friendly visual design, we've carefully worked on every copy of the service. The combination of the two resulted in a product with a unique and comforting personality. One that cares for the well-being of both the mother and child, and promises a joyful anticipation.
Testing Tech
and Usability
Prototyping as early as possibleUnlike many projects, BabyCTG started out with immediate testing. Only a few lines of test-ready code and a refurbished sensor were what made up the first version. What followed was a year of constant validation on various prototypes and a final product that we are incredibly proud of.