Refactoring Design for Better Lead Generation
How to Optimize a Careers Page that Targets Senior IT ProfessionalsBlackBelt asked us to refactor their careers landing page because due to the increased demand for programmers worldwide, they wanted to increase their lead generation and conversion rate of their website.
We took it upon ourselves to deep-dive into the industry and have created a landing page that has We have delivered an improved user flow experience as well as a more comprehensive design that facilitates an easier job application process.
Programming HR Nearshoring
Scoping the Target Audience's Needs
In-depth user interviews and an exhaustive research processWe've conducted deep interviews with a few recently hired employees at BlackBelt to fully scope out the existing application processes and uncover the pain-points and needs for the desired target audience.The results showed we need to go minimalistic.
Deliverables
- Several comprehensive employee interviews A differences and similarities chart for better understanding A customer journey flow based on real-life experiences
How might we create a careers page that equally serves the needs of business relations, marketing personnel, backend and the target audience?
Strategic Co-creation
Implementing customer expectations, stakeholders and marketing ideasSince BlackBelt already had a careers page that was ingrained into their website, we had to make sure that the new design would fit into the backend programming.
We had to create flows that were within the given parameters and hard logistics while mediating the needs of the target audience based on our interviews as well as the stakeholders' expectation. To make sure that all of these prerequisites are taken into account.
Deliverables
- Several wireframes with user flows based on research and workshops
- Simplified application form with the integration of LinkedIn
- Integrating a filters system for easier scanning between available positions
A complete refactoring of the UI
Creating a fully functional prototypeIt was of key importance that the new careers landing page was made congruent with the already existing front-end specifications and the design system that the whole website was built on.
After delivering the project, we've continued to support the development of the new careers landingpage's design.
Deliverables
- A refurbished UI kit
