Danubius Hotels commissioned us to redesign their convoluted website to create a state of the art user experience.
Our goal was no less than to compete with services like Booking.com in user traffic with the hopes of increasing conversions through the website.
450+
responsive screens designed136k
point increase in alexa rankings
Business Goals
More conversion via better UXNowadays, hotels get most of their traffic through third-party booking agent websites. While it's easier than ever to book a room as an end-user, hotel chains are paying a hefty price for third party services.
Danubius shared their research data with us, including interviews and personas to build on. The goal we set was to synchronize customer insights with new business goals and long term corporation strategies
MicrocopyIn what ways could we offer a more pleasant experience for thousands of travelers to compete with booking giants like booking.com?
Iterative Prototyping
Reshaping interactions Exalt created low-fidelity wireframes and validated them on stakeholder workshops every week.
We based our concepts on previously gathered visitor data, website analytics and heat maps. By the end of our project, we were able to extirpate all of the obsolete pages and simplify the information architecture of the website.
Deliverables
- Interactive Wireframes
Responsive DesignMultiplatform Interfaces
Optimized for bookingWe were able to redesign the whole website—not just the visuals of the interface and the headlines but also the entirety of the hotel franchise's visual language. We are proud to have created a design system that makes interactions clear and appeals to a broad range of customers.
Deliverables
- Clickable Prototype
- UI Kit, Asset Library
