Transform Complex Text Documents into Insights
Optimizing Lexalytics' software for increased customer accessibilityLexalytics' core product is a state-of-the-art IT tool that offers an innovative machine learning system that transforms text data into profitable business decisions. With a focus on sentiment analysis, and intention detection, it is set to become a groundbreaking NLP tool.
Exalt's project was to make this complex tool more accessible for B2B customers. We've created a user experience that caters to analysts and marketing crews while keeping the product's core intact.
NLP machine learning sentiment analysis simplification
1000
reviews analyzed
Redesigned User Flows and Dashboard
Improving usability for analysts and media personnelOur goal was to create a visually updated version of this highly technical software. We've come up with a design that answers all the needs of the target audience.
We've expected the tool to be used by people without a background in programming, so we've simplified the UI where we could to reduce the cognitive burden on the user. To make it easier to navigate, we've introduced multiple automated processes for reducing the human error factor.
Deliverables
- Product-specific visual update Simplified UI for a complex service Optimized ML setup flow
How might we design complex user flows for healthcare that is both compliant with protocols and is easy to use for both the officials and end-users
Mediating Multiple Voices
Designing customer journeys to suit the needs of multiple industriesWe also made sure that the design decisions served the needs of customers for a broad spectrum of industries. We had to mediate between several highly-domain specific features: from gaming and consoles to restaurant and booking services.
To make sure our design was well-received, we conducted user interviews with our stakeholders and target audiences. We've facilitated fully remote meetings for different time zones and schedules.
A Streamlined Dashboard Experience
Introducing the sunburst chartThe most challenging part of the project was designing the best solution for a multi-layered, interactive chart system that can show data in a way that is easy to understand. After a lot of work and stakeholder workshops, and various usability tests, we've settled on a custom chart. It enabled our users to dive deeper into their datasets in a visual manner.
Deliverables
- A chart that effectively represents multi-layered data with the ability to drill down and make sense of data on a deeper level An interactive chart that effectively represents multi-layered data